Why Mobile Customer Feedback is Your Big Missed Opportunity

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. It can take months to set up a first version and years to get it right as sorting through feedback from different customer segments is difficult, especially as the size of your customer base grows.

Also, many customers feel that providing feedback is simply too time consuming, too annoying, and too much of a hassle. It’s much easier for them to simply uninstall an app or search for a competitor, and move on to the next alternative. Conversely, publishers may feel overwhelmed by the idea of collecting feedback from too many of their customers because they aren’t confident in their abilities to make sense of it in a way that can help drive their product roadmaps.

But it doesn’t have to be this hard. There are easier ways to gather customer feedback and turn it into your brand’s biggest strength, unique only to your business. To help, we created a new guide, Why Mobile Customer Feedback is Your Big Missed Opportunity.

The Importance of Customer Feedback

In recent years, mobile has skyrocketed to the top, with 52% of all global web pages served to mobile phones in 2018. The sudden relevance of mobile platforms has surfaced gaps in our understanding of the role it plays in asking for and gathering customer feedback, a study of more than 1,000 US consumers from Apptentive shows.

However, asking for feedback is not enough. When customers take time out of their day to provide feedback, companies should do the same to thank and acknowledge the customer’s response. Companies who don’t respond to feedback are ignoring their customers; an act that ultimately damages customer loyalty.

Why Mobile Customer Feedback is Your Big Missed Opportunity connects the dots between gathering, responding to, and implementing customer feedback in order to help product managers and marketers focus on the most important piece of the product puzzle: the customer.

The conversations are already happening—are you listening to and acting on them? Download your free copy and learn how to harness customer feedback as your brand’s unique, secret weapon today.

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