In 2018, the European Union’s General Data Protection Regulation (GDPR) took effect and launched the beginning of a new era in data privacy. Now the industry’s giants are trying to prove to their consumers that they heard their concerns and will protect their data. The app world didn’t escape the privacy frenzy. In their WWDC …
The post From iOS 14.5/15 to Google’s Sandbox: the impact of privacy on app marketing appeared first on Apptamin.
We’ve already told you everything you need to know about the upcoming iOS 15 tools. But now that it was released (on the 20th of September), it’s time to talk about how you can optimize your creative assets to cash in on them. The most interesting tools that were introduced in Apple’s WWDC 2021 were …
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Apple’s recent announcement concerning its fees over in-app transactions made big news. Indeed, the 30% fee collected by Apple on every in-app purchase is something every developer is well aware of (and most of them are pushing against it). The Cupertino firm is announcing changes to this policy, amongst other smaller shifts. Amid several antitrust …
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Fleets are out and TikTok Stories is in! TikTok is going on Snapchat’s and Instagram’s turf with a new stories feature, still in beta testing while Twitch is launching an all-new ad format and Google is trying a new strike system for the users not following their ad policy. A lot was happening in August …
The post Mobile video monthly #15 – August 2021: TikTok Stories, localized reviews, and ratings for the Play Store,… appeared first on Apptamin.
Changes are coming to the Google Play Store! While Apple made some big announcements for its App Store coming in the second part of 2021, Google’s been leaving clues and updates in its wake. Google Play Store’s changes range from new metadata rules to updated guidelines for preview assets and even a new mandatory safety section. …
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On the third day of their 2021 edition of WWDC, Apple introduced 2 new tools for your app’s product pages: product page customization and product page optimization. In this article, we’ll focus on product page customization, what is it and how can you make the best of it? Starting in the Fall with the launch …
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We’re already through the first half of 2021 and it’s a great opportunity to look back on trends that emerged at the beginning of the year. In both 2020 and 2021, we’ve had to face the Covid-19 pandemic all around the world. This unusual international situation still has consequences on every aspect of everyday life, …
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