Use CX to Give Customers a Seat at the Table

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them.

We hosted a CX-focused panel at this year’s Customer Love Summit. Panelists included:

• Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands
• Katie van Zyl, Director of Product Management at GoDaddy
• Christopher An-Traumer, Product Manager at Premera Blue Cross
• Ashley Ettwein, Director of Product Marketing at ADT

In this talk, our panelists share how they give customers a seat at the table by using customer feedback to build, validate, and refine their customer experience strategies. They’ll also share strategies they use to ensure their customer experience has parity across channels, how they keep up with consumers’ rapidly evolving expectations, and how to launch multi-touch experiences.

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